Artisanal Plastic

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Japan's Fake Food Is A Real Art
Artisanal Plastic
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Japan's Fake Food Is A Real Art


In Japan, it's standard for eateries to show their offerings inside their front windows. Think eatery window shopping. The showcases originate from one city just: Gujo. This antiquated town is the epicenter of fake sustenance. The general population who make the showcases are genuine specialists, yet the "sustenance" they make is definitely not.


They're intended to whet your voracity, yet don't chomp them: These are plastic showcase sustenances, and they're pervasive in Japan — intended to publicize the nourishments accessible for buy inside. They're additionally enormous business: A fake mug of brew, for occurrence, can offer for U.S. $150, says picture taker Norbert Schoerner.


Schoerner initially experienced Japan's unpredictable presentation nourishments amid his first trek to Japan in the 1990s. "I discovered it very odd and strange, as well as kind of set off an interest with the procedure and the entire culture that sits behind that," he says.


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